We’ve all heard you get what you pay for and these free telemarketing scripts are no different. What you’ll “pay” for (or the way you will succeed) with these scripts is practice and your own ingenuity. For most salespeople, getting started is the most difficult part of putting together an effective cold calling script. To help with this, we’ve put together some templates to get you started. Once you’ve practiced for awhile, consistently doing the same thing, you’ll find that you are finding your own way and that you are seeing why we have phrased and structured parts of the scripts the way we have. You’ll likely also find that some things that we’ve put together just simply will not work for you as a result of your area being different or perhaps your product is sold with a different type of sales cycle, but this will help you get started.
Here are some things to keep in mind when you’re preparing to cold call:
- Don’t start off on the wrong foot: If you think you’re already having a bad day, cold calling will likely only make it worse. Some salesmen and saleswomen will listen to some upbeat music or have a snack they like before they get started to help them start off on the right foot. When you’re in a good mood, people can hear it.
- Pace yourself: While cold calling certainly is a numbers game, you also want to focus setting realistic goals. It’s simply impractical to make eight hours of cold calls every day, especially just starting out. Initially you may only want to start off calling an hour or two at a time.
- Judge yourself by what you can control: One of the most common frustrations a salesman or saleswoman can have is working for days, weeks, or even months, without being able to hit their sales goals. The key thing to consider when that happens is to focus on the things you do have control over. For example, you do have control over how many phone calls you’re going to make each day and the attitude you have when you’re making the calls, but you really don’t have control over what the folks at the other end of the phone are going to do. It’s entirely possible that you’ll have entire days where people simply aren’t responsive to your approach, but you should be judging yourself by your presentation and discipline instead of their reaction. While this is meant to be friendly advice, you should also use it measure when you’re being successful and consider whether or not you are getting sloppy with your presentation.
- Be consistent: Working the numbers will help you reach your goals, but you’ll need to work them consistently. If you keep doing the right things you can reasonably expect to start seeing results. It helps if you have mentors that are familiar with how long the sales cycle runs so you can avoid being frustrated with unrealistic expectations.
- Work in the right environment: In today’s day and age many people are working from “virtual offices” which usually means at home, at a coffee shop, or in a vehicle. While this growing trend does help employers and small businesses save money, it also means that folks that cold call need to find a quiet space where they can work without being distracted.